Kvickr Brand Guidelines

Our name is Kvickr. Always write it with a capital K and lowercase letters. Avoid variations, abbreviations or additions to the name. When Kvickr appears in running text, treat it as a name — not a logo.

Keep it simple. Use Kvickr clearly and consistently. Give the identity room to work and avoid adding effects, treatments or elements that compete with it. When in doubt, use less.

The Kvickr logo is our primary signature. Use it when the name needs to be immediately understood, particularly in external communication and when introducing the brand. Always use the supplied artwork rather than recreating or modifying it.

Our symbol is the compact expression of Kvickr. Use it where the brand is already established or where space calls for something smaller. Keep its proportions intact and give it enough room to remain clear. Don’t redraw, rotate or decorate it.

Our primary palette is deliberately small: Day, Blue and Night. Blue carries the identity. Day creates clarity. Night gives it depth. Use them with purpose rather than variety. Consistency is more important than finding a new combination for every application.

Typography should make information easy to understand. Use our typeface consistently and let hierarchy, scale and space do the work. Keep type to one color — don’t mix colors within a word, sentence or headline. Avoid unnecessary styling or decoration. If the typography is drawing attention to itself, simplify it.

Kvickr sounds calm, clear and confident. We say what matters and leave out what doesn’t. We explain complexity without making it sound complicated, and focus on outcomes rather than hype. No buzzwords. No exaggerated claims. No unnecessary noise.

Show the people, places and moments Kvickr exists to support. Photography should feel observational rather than staged. Look for real environments, natural expressions and the energy of venues in operation. The experience is the subject. Kvickr works behind it.

Photography can be treated with gradient maps using our three primary colors: Day, Blue and Night. Choose the treatment based on the image and its context. Keep the image recognizable, the contrast clear and the colors true to the Kvickr palette. Use one treatment per image. Don’t mix, tint or introduce colors outside the Kvickr palette.

Not sure how to use the brand?
Ask us before improvising. We’re happy to help keep things clear and consistent.

→ brand@kvickr.com