Privacy Policy

Kvickr is a brand operated by EasyJacket AB. We respect your privacy and are committed to handling personal data in a clear, responsible and secure manner. This Privacy Policy explains how EasyJacket AB, trading as Kvickr (“Kvickr”, “we”, “us” or “our”), processes personal data in connection with:

  • kvickr.com;
  • enquiries and demo requests;
  • business relationships;
  • prospective customers and partners;
  • press and media enquiries;
  • recruitment-related contact, where applicable;
  • website analytics and marketing activities; and
  • other interactions with Kvickr in a business context.

This Privacy Policy primarily concerns the Kvickr B2B website and Kvickr’s own business activities.

The processing of personal data within the Kvickr platform on behalf of venues, event organisers and other customers may be governed by separate privacy information, customer agreements and data processing agreements.

Data Controller

The data controller for the processing described in this Privacy Policy is:

EasyJacket AB
Trading as Kvickr
Organisation number: 559232-8081
Postal address: Kivra: 559232-8081, 106 31 Stockholm, Sweden

Email: support@kvickr.com

Personal Data We May Collect

The information we collect depends on how you interact with Kvickr.

Contact and identification information

This may include:

  • name;
  • email address;
  • telephone number;
  • company name;
  • job title;
  • professional role; and
  • other information you choose to provide.

Business information

Where you contact us in a professional capacity, we may process information such as:

  • company or organisation;
  • venue or event information;
  • business requirements;
  • market or location;
  • products or services of interest;
  • communication history; and
  • information relevant to a potential or existing business relationship.

Website and technical information

When you use kvickr.com, information may be collected about your device and use of the website, including:

  • IP address;
  • browser type;
  • device type;
  • operating system;
  • approximate location;
  • referring website;
  • pages viewed;
  • time and date of visits;
  • interactions with the website; and
  • cookie or similar identifiers.

Some of this information is collected only where you have provided the required consent.

Communications

If you communicate with Kvickr, we may retain information contained in:

  • emails;
  • contact requests;
  • demo requests;
  • meeting correspondence;
  • support-related communication; and
  • other business correspondence.

How We Collect Personal Data

We may collect personal data:

  • directly from you;
  • through the Kvickr website;
  • when you contact us;
  • when you request information or a demonstration;
  • during meetings or other business communication;
  • through cookies and similar technologies;
  • from the organisation you represent;
  • from business partners;
  • from publicly available professional and business sources; or
  • where otherwise permitted by applicable law.

Where personal data is not obtained directly from the individual, GDPR imposes additional transparency requirements regarding matters such as the categories of data and the source from which it was obtained.

How We Use Personal Data

We may process personal data for the following purposes.

Operating and securing kvickr.com

We process information where necessary to:

  • provide the website;
  • maintain website security;
  • detect or prevent misuse;
  • troubleshoot technical issues; and
  • maintain the reliability of our systems.

Responding to enquiries

We may use information to:

  • respond to questions;
  • provide requested information;
  • arrange demonstrations;
  • understand business requirements;
  • prepare proposals; and
  • follow up on an enquiry.

Managing business relationships

For customers, prospective customers, suppliers and partners, we may process information to:

  • communicate with representatives;
  • administer business relationships;
  • provide support;
  • manage agreements;
  • maintain business records; and
  • fulfil contractual and administrative requirements.

Improving Kvickr

We may analyse how visitors use our website and interact with Kvickr to:

  • improve website functionality;
  • understand demand;
  • improve content;
  • develop our products and services;
  • improve our sales process; and
  • understand how our business is performing.

Marketing and advertising

Where permitted by law, and where consent is required only after consent has been provided, we may process information to:

  • measure marketing performance;
  • understand website audiences;
  • measure advertising conversions;
  • create advertising audiences;
  • perform retargeting;
  • show relevant Kvickr advertising on other platforms; and
  • understand how visitors interact with our marketing.

Further information is set out under Cookies, Analytics and Advertising below.

Business-to-business communication

We may contact relevant business representatives where we have an existing relationship or another lawful basis to do so.

We do not intend to use personal contact information for unsolicited marketing in circumstances where consent or another legal basis is required.

Individuals have an unconditional right under GDPR to object to the use of their personal data for direct marketing. If such an objection is made, processing for that purpose must stop.

Depending on the circumstances, we rely on one or more of the following legal bases.

Contract

Processing may be necessary to:

  • enter into an agreement;
  • perform an agreement; or
  • take steps requested before entering into an agreement.

Legitimate interests

We may rely on our legitimate interests where processing is necessary for a legitimate business purpose and those interests are not overridden by the individual’s interests, rights or freedoms.

These interests may include:

  • operating and protecting our business;
  • maintaining website security;
  • managing professional relationships;
  • responding to business enquiries;
  • improving our products and services;
  • preventing fraud and misuse;
  • maintaining appropriate business records; and
  • certain B2B marketing activities.

Legitimate interests require an assessment of necessity and a balance against the rights and interests of the individual. IMY also notes that direct marketing may in some circumstances constitute a legitimate interest, subject to the individual’s right to object.

Consent

We rely on consent where required, including for certain:

  • analytics and marketing cookies;
  • advertising technologies;
  • retargeting;
  • other tracking technologies loaded via our tag manager; and
  • marketing communications.

Where processing is based on consent, you can withdraw that consent.

Legal obligation

We may process information where required to comply with applicable legal, accounting, taxation or regulatory obligations.

Cookies, Analytics and Advertising

kvickr.com uses cookies and similar technologies. We distinguish between necessary cookies and optional analytics and marketing technologies.

Necessary cookies

These are used to make the website work and to remember your cookie preferences. They do not require consent.

This may include basic first-party storage needed for:

  • website functionality and security; and
  • storing your accept or reject choice for optional cookies.

Optional analytics and marketing cookies

If you accept optional cookies, we may load analytics, marketing and advertising technologies through Google Tag Manager. Depending on configuration, this may include:

  • Google Analytics (GA4);
  • Meta Pixel;
  • LinkedIn Insight Tag / LinkedIn advertising tools; and
  • Google Ads (including conversion measurement and related advertising features).

These technologies may be used to:

  • measure website traffic and usage;
  • measure marketing performance and conversions;
  • understand how visitors interact with kvickr.com;
  • create advertising audiences; and
  • show or measure Kvickr advertising on other platforms.

Optional technologies are only activated after you accept them in our cookie banner. If you reject optional cookies, Google Tag Manager and the technologies above are not loaded.

You can change your choice at any time via Cookie settings in the website footer.

Providers and retention

Optional cookies and similar identifiers are typically set by the relevant analytics and advertising providers (for example Google, Meta and LinkedIn) when those tags are active.

Your cookie choice is stored in your browser until you change it or clear site data.

Third-party cookies and related identifiers are retained according to each provider’s own settings and policies. Exact retention can vary by provider and campaign configuration.

Retargeting

Where you consent to optional analytics and marketing cookies, information about your interaction with kvickr.com may be used to recognise that your browser or device has previously visited the website.

This may allow Kvickr advertisements to be displayed to you through third-party advertising platforms such as Meta, LinkedIn or Google.

Depending on the technology used, information may include:

  • cookie identifiers;
  • device or browser identifiers;
  • IP address;
  • pages viewed;
  • marketing source;
  • interactions; and
  • conversion events.

Kvickr does not intentionally provide advertising platforms with sensitive categories of personal data.

Sharing Personal Data

We may share personal data with service providers that help us operate our business, for example providers of:

  • hosting and infrastructure;
  • website services;
  • security;
  • analytics;
  • advertising;
  • communications;
  • email;
  • professional services;
  • accounting; and
  • legal or regulatory support.

Where a supplier processes personal data on our behalf, we seek to use appropriate contractual and organisational safeguards.

We may also disclose personal data where:

  • required by law;
  • required by a competent authority;
  • necessary to protect our legal rights;
  • necessary in connection with legal proceedings; or
  • necessary as part of a corporate transaction such as a restructuring, investment, merger or sale.

International Transfers

Some service providers may process information outside Sweden or the EU/EEA.

Where GDPR applies and personal data is transferred outside the EU/EEA, Kvickr will seek to ensure that an appropriate transfer mechanism is used where required.

This may include:

  • an EU adequacy decision;
  • EU Standard Contractual Clauses; or
  • another lawful safeguard under applicable data protection law.

GDPR requires privacy information to address intended third-country transfers and the safeguards relied upon where applicable.

How Long We Keep Personal Data

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, taking into account contractual, legal and business requirements.

Retention periods depend on the type of information.

For example:

  • general enquiries may be retained while the matter remains relevant;
  • prospective customer information may be retained while a genuine business relationship remains possible;
  • customer-related information may be retained throughout the relationship and afterwards where required for legal or administrative purposes;
  • accounting records are retained for the period required by applicable law; and
  • website tracking information follows the retention approach described under Cookies, Analytics and Advertising.

We may delete or anonymise information when it is no longer required.

GDPR requires individuals to be told either the applicable retention period or the criteria used to determine it.

Data Security

We use appropriate technical and organisational measures intended to protect personal data against:

  • unauthorised access;
  • unlawful processing;
  • accidental loss;
  • alteration;
  • disclosure; and
  • destruction.

No digital system can be guaranteed to be completely secure.

Your Rights

Depending on the circumstances and applicable law, you may have the right to:

  • request access to your personal data;
  • request correction of inaccurate information;
  • request deletion;
  • request restriction of processing;
  • object to processing based on legitimate interests;
  • object to direct marketing;
  • receive certain information in a portable format;
  • withdraw consent where consent is the legal basis; and
  • lodge a complaint with a supervisory authority.

Some rights are subject to legal conditions and exceptions.

The right to object applies particularly to processing based on legitimate interests, and the right to object to direct marketing applies at any time.

To exercise your rights, contact:

support@kvickr.com

We may need to verify your identity before fulfilling a request.

Complaints

You have the right to lodge a complaint with the competent data protection authority.

For EasyJacket AB, the relevant Swedish supervisory authority is:

Integritetsskyddsmyndigheten (IMY)

You may also have the right to contact the supervisory authority in the EU/EEA country where you live or work.

Automated Decision-Making

Kvickr does not use information collected through the public B2B website to make decisions based solely on automated processing that produce legal effects or similarly significant effects on individuals.

This does not prevent us from using analytics, audience segmentation or advertising technologies where permitted.

GDPR provides specific protections in relation to solely automated decisions that produce legal or similarly significant effects.

Customer Logos, Testimonials and Case Studies

Kvickr may display customer names, logos, testimonials or case studies where we have permission or another appropriate basis to do so.

Such content may relate to individual customer experiences and should not be interpreted as a guarantee that every customer will achieve the same outcome.

Press Room and External Content

Our press room may contain:

  • Kvickr announcements;
  • product launches;
  • interviews;
  • media coverage;
  • press releases; and
  • links to third-party publications.

Where you follow a link to another website, the third party’s own privacy practices apply.

Kvickr is not responsible for the privacy practices of independent third-party publishers.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in:

  • our business;
  • the website;
  • our services;
  • technologies we use; or
  • applicable legal requirements.

The current version will be published on kvickr.com.

Contact

For privacy-related questions or requests:

EasyJacket AB / Kvickr
Organisation number: 559232-8081
Kivra: 559232-8081
106 31 Stockholm
Sweden

support@kvickr.com